Senior Copywriter

New York City, NY (Remote)

$80K/yr – $110K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

4+ years of experience needed to turn complex ideas into compelling brand messaging, then own the copy and help shepherd concepts from brief to final work with a Creative Director’s oversight.

  • Own the core copy and messaging in partnerships with art, strategy, and account leads across print, digital, social, and motion for both healthcare professionals and consumers.
  • Lead pitches, campaign concepts, and brand planning with internal teams and client-facing presentations, including regulatory defenses.
  • Collaborate to ensure a unified creative vision is delivered through words and visuals that resonate with the target audience.

Job Description

Responsibilities

  • Take ownership of your brands an lead the copy development of your assigned work with oversight from an experienced Creative Director.
  • Work in partnership with art, strategy, project management, and account leads to create conceptual work, tactics, and other research-based solutions – guiding them from brief through execution
  • Demonstrate creative expertise while executing tactics in print, digital, social and motion, for both healthcare professionals and consumers
  • Create and execute work for pitches, campaign concepts, and brand planning--presenting your work internally and to clients
  • Present and defend your work internally and to clients and regulatory teams
  • Be a true team player working with colleagues to ensure a collective vision is being brought to life through your words and creative product

Requirements

  • An experienced creative writer with 4+ years of experience—you're able to translate complex ideas into impactful messaging and compelling content. And yeah, you can write a remarkable headline
  • A storyteller – you can tell an impactful story through the use of words and images---working hand-in-hand with art partners
  • A true professional —you can receive feedback, consider it thoughtfully, and always execute with a strategy-first approach
  • Naturally curious— you're a lifelong learner and you keep up with developments in the marketplace, pop culture, trends, technologies, and how they all work together to impact our work
  • A good human – you display class in all you do and are a person with whom others want to work
  • Committed – you're purposely camera-on whenever possible and intentionally collaborative

Preferred

  • experience with healthcare advertising, a passion for creativity, and curiosity for why people make the health decisions they do

Benefits

  • Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.
Inizio Evoke logo

Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009
New York, New York, USA
1.2K employees (383 in marketing)

Traffic Signals

Monthly Visitors
26.9K
Traffic Source Mix
Search
22.1%
Direct
44.4%
Referral
9.1%
Social
23.4%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
215 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
9