Senior Copywriter (Health)

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the messaging strategy for healthcare brands with dual HCP and DTC audiences, balancing clinical accuracy, brand voice, and regulatory realities while tracking competitive shifts and data changes.

  • Responsibilities: craft cross-format copy, lead concept work with creative partners, participate in meetings and client sessions, and translate research into strategy.
  • Workstreams: brand concept development, regulatory reviews and approvals, and competitive landscape monitoring.

Job Description

Responsibilities

  • Write clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social), ensuring effective communication across HCP and DTC audiences.
  • Display a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner.
  • Write for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings.
  • Develop a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy.
  • Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective.
  • Represent the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations.
  • Research therapeutic topics and adapts findings to support brand strategies.

Requirements

  • 3-4 years of relevant client or agency experience.
  • A strong portfolio that demonstrates strategic and conceptual thinking.
  • Experience in the healthcare/pharma industry
  • Proven ability to write effectively for both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) audiences, adapting tone, complexity, and messaging appropriately.
  • Demonstrated understanding of the unique regulatory and communication challenges within the pharmaceutical and healthcare landscape for both professional and consumer audiences.

Benefits

  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML HEALTH logo

VML HEALTH

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. VML is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester WaveTM Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML

652 employees (226 in marketing)

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~652

Marketing Team

Marketing Team Size
121 (19% of company)
Median Career Experience
8.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

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