Senior Copywriter (Health)

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the messaging strategy for healthcare audiences with brand-aligned copy and regulatory sensitivity, while turning competitive intel into concrete concepts and audience-ready ideas.

  • Content & Brand Ownership: Own cross-format copy and concept creation with design partners for HCP and DTC audiences.
  • Strategy & Compliance: Monitor the competitive landscape and regulatory considerations to inform brand messaging and reviews.
  • Client & Stakeholder Collaboration: Present ideas, articulate objectives, and support strategy with regulatory and therapeutic research findings.

Job Description

Responsibilities

  • Write clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social), ensuring effective communication across HCP and DTC audiences.
  • Display a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner.
  • Write for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings.
  • Develop a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy.
  • Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective.
  • Represent the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations.
  • Research therapeutic topics and adapts findings to support brand strategies.
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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