SENIOR COPYWRITER (Digital marketing)

New York, USA (On-site)

₫19000K/mo – ₫24000K/moSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative content and messaging for multi-platform campaigns, shaping concepts in both Vietnamese and English and coordinating with cross-functional teams.

  • Own development of content concepts and scripts across social, video, and digital assets.
  • Must-have: Excellent bilingual writing in Vietnamese and English.
  • Lead cross-functional collaboration with Account Manager, Multimedia Leader, and related teams.

Job Description

Responsibilities

  • Develop big ideas and creative concepts with clear, cohesive narratives aligned with campaign direction.
  • Build integrated creative concepts and content based on creative briefs across multiple platforms and channels.
  • Write and develop high-quality ideas in both Vietnamese and English.
  • Present ideas clearly and persuasively to internal teams.
  • Collaborate with the Account Manager, Multimedia Leader, and relevant teams to communicate campaign messages in a compelling, coherent, and creative way.
  • Work closely with the Multimedia Leader to develop ideas across copy and visuals, ensuring verbal and visual elements support one another.
  • Contribute to the development of content frameworks, IMC frameworks, and implementation directions for related teams such as PR, Social, and other cross-functional units.
  • Oversee the production of multi-platform advertising assets, ensuring content is executed in line with the approved direction.
  • Monitor campaign performance and participate in pre-test/post-test activities or related research when required.
  • Build and execute content strategies aligned with clients’ brand positioning and marketing objectives.

Requirements

  • Minimum of 5 years of experience in a similar role within an advertising agency, communications agency, or creative environment.
  • Strong conceptual ability, with solid creative thinking and the capability to turn insight into clear and persuasive ideas.
  • Be responsible for publishing content across communication channels and monitoring/responding to comments and inbox messages in a timely manner, in line with brand guidelines.
  • Excellent writing skills in both Vietnamese and English.
  • Strong presentation skills and the ability to defend ideas effectively.
  • Good project management skills, with the ability to handle multiple tasks simultaneously in a fast-paced, high-pressure environment.
  • Able to work independently with a strong sense of ownership, while also collaborating effectively in a team.
  • Ability to understand market insight, analyze content performance data, and provide optimization recommendations.
  • Proficient in office software such as Word, Excel, and PowerPoint.
  • Proactive in keeping up with new technologies, creative trends, and communication innovations.
  • Reliable, trustworthy, and professional, with strong personal ethics.
  • Creative, adaptable, able to work under pressure, and committed to meeting deadlines.

Preferred

  • A background in strategic thinking is a plus.
  • A collaborative mindset, positive attitude, and a good sense of humor are a plus.

Benefits

  • Competitive income, negotiable based on capability (with on-time salary payment guaranteed).
  • Salary range: 19 – 24 million VND gross.
  • 13th-month salary bonus and salary review twice a year based on performance. Other benefits include birthday, New Year, and other holiday benefits.
  • Social insurance contribution based on full actual salary.
  • 12 annual leave days plus public holidays in accordance with labor law. Annual health check-up provided.
  • Friday Happy Hour – a relaxing space to unwind and connect with teammates, plus bonuses and gifts for holidays, Tet, and birthdays. A dynamic and professional agency environment with many opportunities to work with international clients.
On Digitals logo

On Digitals

We are On Digitals, a digital marketing agency based in Vietnam. Our passion is to help businesses scale and drive revenue through creative digital marketing campaigns.We deliver the best KPIs with advanced digital solutions tailored to your needs.Our digital marketing services include SEO consulting, PPC management, Web and eCommerce design and development.We are based in Vietnam but our clients and business partners are worldwide. No matter your business niche or your company type, our technical experts will craft a customized digital strategy to drive hot leads towards you.Contact us today to get a free digital consultation and start increasing your sale.

Founded in 2019
Ho Chi Minh City, Ho Chi Minh City, VNM
18 employees (9 in marketing)

Traffic Signals

Monthly Visitors
12.3K
Traffic Source Mix
Search
56.3%
Direct
26.8%
Referral
11.6%
Social
4%
Paid
1%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
8 (44% of company)