Responsibilities

• Develop marketing copy for Curology and Agency skincare brands, including (but not limited to) product packaging & PDP, websites, paid ads, organic social, and email/SMS.
• Maintain and evolve the brand voice consistently across all channels and consumer touchpoints, upholding brand guidelines while innovating over time.
• Translate marketing objectives into copy that is both strategic and compelling, simplifying complex information into clear, consumer-friendly messaging.
• Apply SEO best practices and platform conventions to optimize copy performance across digital channels.
• Edit and proofread meticulously to ensure clarity, accuracy, consistent casing, and error-free grammar and spelling throughout all deliverables.
• Partner with designers and creative peers to develop concepts, big ideas, and cohesive copy and visual expressions for go-to-market campaigns.
• Contribute a clear creative point of view during concepting, grounding ideas in category trends and consumer behavior.
• Craft consumer insight-driven copy that guides prospective customers through the awareness-to-conversion journey.
• Draw on knowledge of the skincare and beauty landscape, including emerging trends and cultural context, to develop copy that connects authentically with target audiences.
• Partner with Lifecycle, Paid Media, SEO, and AIO/GEO teams to align copy strategy across performance and owned channels.

Requirements

• 5+ years of copywriting experience in skincare, beauty, or an adjacent consumer health or wellness category.
• Demonstrated track record producing effective copy across multiple marketing channels, including email, social, digital advertising, and web.
• Portfolio that showcases impactful headlines, polished long-form and short-form copy, and clear adaptability across platforms and formats.
• Ability to simplify technical or clinical skincare information into consumer-friendly, brand-appropriate messaging.
• Working familiarity with SEO best practices and how they apply to web copy and product content.
• Experience working with medical, legal, or compliance reviewers to refine copy within regulated or sensitive categories.
• Proven ability to manage a high volume of concurrent projects independently in a remote-first environment, taking initiative without waiting to be directed.
• High adaptability in unstructured, fast-changing environments – comfortable making sound creative decisions when priorities shift, direction is incomplete, or the path forward is unclear.
• Openness to AI tools and an interest in understanding where they can improve copy workflows; willingness to learn and adapt as the toolset evolves.
• Location: Remote – United States

Benefits

• 💰 Competitive compensation and equity package (RSUs)
• 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)
• 🧘 Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program
• 🌴 Flexible paid time off and holiday policy
• 🐣 Paid parental leave (birthing and non-birthing parents)
• 💜 Employee donation matching program
• 🫱 Culture Committee and employee resource groups for virtual and in-person connectivity
• ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount