Responsibilities

• Develop compelling copy across a wide range of channels, including campaigns, digital, email, social, retail, paid media, and product storytelling.
• Partner closely with designers, creative and marketing teams, merchandising, and cross-functional partners to bring integrated ideas to life.
• Translate seasonal narratives and brand strategies into clear, engaging customer-facing content.
• Contribute to creative concepting and campaign development.
• Write headlines, body copy, scripts, and editorial content that balance creativity with business objectives.
• Help maintain and evolve the Cole Haan voice across channels and customer touchpoints.
• Present work clearly and confidently and incorporate feedback with agility.
• Manage multiple projects and priorities in a fast-paced environment.
• Leverage emerging tools and technologies, including AI, to enhance ideation and creative development.

Requirements

• 5–8 years of copywriting experience in consumer goods, retail, fashion, lifestyle, advertising, or an in-house creative environment.
• A portfolio demonstrating strong conceptual thinking and exceptional writing across multiple channels.
• Experience developing integrated campaigns and translating ideas across digital and physical experiences.
• Ability to move fluidly between brand storytelling and product-focused communication.
• Strong understanding of voice, tone, and messaging systems.
• Excellent communication and presentation skills.
• Highly collaborative, curious, and detail-oriented.
• Experience in fashion, footwear, or premium consumer brands is a plus.

Preferred

• A writer with equal parts imagination and discipline.
• Someone who cares deeply about craft and sweats the details.
• A collaborative partner who thrives in a team environment.
• A curious thinker with an interest in style, culture, design, and the way people live today.
• Someone who enjoys moving fluidly between big ideas and everyday execution and believes great writing matters at every customer touchpoint.

Benefits

• Health Insurance, Dental Insurance, Vision Care, Health Savings Accounts, 401(k) Retirement Plan
• Vacation Time, Sick Time, Paid Parental Leave, Holidays
• Cole Haan Discounts