Senior Copywriter - Bilingual

Miami, FL (Hybrid)

$60K/yr – $140K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the creative engine end to end with multi-channel campaigns, bilingual copy, and strong brand discipline.

  • Creative ideation and channel strategy across digital, social, experiential, and more.
  • Bilingual writing and cultural adaptation to protect voice and relevance.
  • Mentor junior writers and influence new business and pitches.

Job Description

Responsibilities

  • Develop compelling campaign ideas and concepts across multiple channels and platforms.
  • Write and adapt copy in both English and Spanish while maintaining creative integrity, cultural relevance, and brand voice.
  • Partner closely with art directors to develop integrated ideas from concept through execution.
  • Craft copy for digital, social, experiential, print, CRM, broadcast, video, and emerging platforms.
  • Present creative work internally and to clients with confidence and clarity.
  • Participate in brainstorming sessions and contribute strategic, culturally informed thinking.
  • Ensure consistency and quality across all written communications and campaign deliverables.
  • Stay current on industry trends, pop culture, emerging platforms, and creative best practices.
  • Mentor and support junior writers and creative team members when needed.
  • Contribute to new business opportunities and agency pitches.

Requirements

  • 6+ years of experience in an advertising agency or comparable creative environment.
  • Fully bilingual in English and Spanish, with exceptional writing skills in both languages.
  • Strong portfolio demonstrating conceptual thinking, storytelling, and integrated campaign development.
  • Proven ability to create original ideas rather than simply adapting existing work.
  • Excellent communication, presentation, and organizational skills.
  • Strong understanding of branding, strategy, and audience engagement.
  • Ability to manage multiple assignments and deadlines in a fast-paced environment.
  • Collaborative mindset with a proactive, solutions-oriented approach.
  • Passion for advertising, creativity, and the evolving communications landscape.

Preferred

  • Experience developing work for multicultural, Hispanic, or bilingual audiences.
  • Experience working on national or global brands.
  • Knowledge of content creation, social media, video production, and emerging digital platforms.
  • Award-winning work or a demonstrated commitment to creative excellence.
  • A genuine love for the business and a desire to keep raising the bar creatively.

Benefits

  • We offer a competitive benefits package.
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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