Responsibilities

• Executes integrated marketing campaigns across digital, print, and social channels to support enrollment goals and recruitment priorities.
• Manages the creative production calendar to ensure marketing deliverables align with recruitment timelines and enrollment initiatives.
• Assists with the development of print materials, digital assets, and multimedia content used in recruitment marketing.
• Collaborates with University Marketing & Communications to ensure brand consistency and alignment with institutional messaging.
• Designs and manages automated communication flows and campaigns within the Slate CRM.
• Maintains communication calendars and ensures timely, audience-specific messaging across recruitment channels.
• Manages and optimizes digital advertising campaigns, including paid social and search marketing initiatives.
• Tracks campaign performance metrics and prepares reports to inform strategic improvements and optimize engagement.
• Manages vendor relationships related to advertising, printing, and creative services.
• Coordinates the production, inventory, and distribution of recruitment print materials and mailings.

Requirements

• Education: Equivalent to a bachelor’s degree in a related field. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Experience: Equivalent to five years of relevant experience. Additional experience which demonstrates acquired and successful application of knowledge and abilities may be substituted for the required education on a year-for-year basis.

Preferred

• Knowledge of enrollment marketing strategies and the undergraduate recruitment cycle, including the stages of the enrollment funnel.
• Experience executing multi-channel marketing campaigns, including digital advertising, email communications, print, and social media.
• Familiarity with CRM systems used in enrollment management, preferably Slate, including communication campaign development, segmentation, and automation.
• Working knowledge of digital marketing platforms, including paid search, social media advertising, and marketing analytics tools.
• Experience coordinating creative projects, including print collateral, digital assets, and multimedia content production.
• Strong organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to analyze engagement and campaign performance data to inform communication strategies and improve outcomes.
• Proficiency in marketing and design tools such as Adobe Creative Suite, content management systems, and email marketing platforms.
• Strong written and visual communication skills with the ability to create clear, engaging messages for prospective students and families.
• Ability to collaborate effectively with cross-functional teams, including admissions, recruitment, university marketing, and external vendors.