Responsibilities

• Executes integrated marketing campaigns across digital, print, and social channels to support enrollment goals and recruitment priorities.
• Manages the creative production calendar to ensure marketing deliverables align with recruitment timelines and enrollment initiatives.
• Assists with the development of print materials, digital assets, and multimedia content used in recruitment marketing.
• Collaborates with University Marketing & Communications to ensure brand consistency and alignment with institutional messaging.
• Designs and manages automated communication flows and campaigns within the Slate CRM.
• Maintains communication calendars and ensures timely, audience-specific messaging across recruitment channels.
• Manages and optimizes digital advertising campaigns, including paid social and search marketing initiatives.
• Tracks campaign performance metrics and prepares reports to inform strategic improvements and optimize engagement.
• Manages vendor relationships related to advertising, printing, and creative services.
• Coordinates the production, inventory, and distribution of recruitment print materials and mailings.