Senior Content Strategist, Product Enablement

Greenwood Village, CO (On-site)

$102K/yr – $120K/yrSenior Level5+ years expFull time

Posted 16 hrs ago

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Job Summary

Own the strategy and execution of developer-facing content and enablement, aligning GTM messaging with product enablement, while driving AI-assisted, data-driven documentation as a product.

  • Lead developer hub and API docs with strong collaboration across marketing and engineering.
  • Align messaging platforms and voice standards across product enablement and demand generation.

Job Description

Responsibilities

  • Technical Enablement & Developer Hub: Lead the strategy, architecture, and authoring for our developer hub, API specs, integration guides, and customer help resources—translating complex backend workflows into logical, accessible documentation.
  • GTM & Demand Gen Messaging Alignment: Partner directly with Marketing to co-build core messaging platforms, terminology standards, and voice-and-tone frameworks, ensuring unified positioning across product enablement, demand generation campaigns, and sales collateral.
  • Cross-Functional Bridge: Connect Engineering, Product Design, Customer Success, and Marketing to synchronize product rollouts and guarantee that marketing campaign promises directly match product enablement and onboarding realities.
  • AI-Augmented Velocity: Integrate modern AI workflows to offload routine writing and content synthesis execution, focusing your bandwidth on high-impact technical narratives, content development plans and strategic enablement assets.
  • Data-Driven Outcomes & Design Culture: Treat documentation as a product by tracking engagement metrics to accelerate self-service adoption and time-to-market value, while actively contributing to our collaborative design culture.

Requirements

  • Experience: 5+ years of digital content strategy, technical writing, or product enablement experience in a B2B SaaS or PropTech ecosystem. Proven track record of partnering with Product Marketing and Demand Gen teams to author messaging platforms and align product narrative across go-to-market channels
  • Portfolio: A portfolio demonstrating technical documentation systems, developer hub content, product enablement materials, and clear, structured writing that simplifies complex technical subjects.
  • Autonomy: Proven ability to operate independently. You don't wait for step-by-step instructions; you identify documentation gaps, partner directly with subject matter experts, and deliver polished output end-to-end.
  • Tools & AI Literacy: Proficiency with modern documentation hubs, CMS environments, and Figma, Claude, along with a forward-thinking comfort using AI writing tools to streamline production and elevate technical synthesis.
  • Collaboration Style: An open, communicative partner who thrives in a scaling environment—someone who loves to brainstorm with engineers, align strategic vision with marketing counterparts, and ensure every customer touchpoint speaks with one coherent voice.
  • Mindset: A curious, outcome-driven problem-solver who uses modern tools to elevate their thinking, balancing big-picture strategy with an obsessive attention to detail.

Benefits

  • 100% coverage of employee’s health, dental and vision insurance with basic plan
  • Up to 12 weeks of paid parental leave
  • Up to 18 days annually of PTO & 10 holidays per year
  • Dog-friendly office
  • 401(k) match up to 4 percent
  • Annual stipend for personal growth through our Grow475 program
  • On-site amenities including a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge
Engrain logo

Engrain

2.6 Glassdoor

Engrain is a recognized leader in next-generation interactive technology and data visualization software solutions for the multifamily, commercial, residential, storage, and retail real estate industries.

Founded in 2010
Englewood, Colorado, USA
184 employees (35 in marketing)
36% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
8.5K
Traffic Source Mix
Search
27.1%
Direct
56.9%
Referral
5.9%
Social
8.8%
Paid
1.1%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
10 (5% of company)
Median Career Experience
10.5 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$16.7M
Last Raise
$12M
Series A, 3 years ago

Funding History

  • Mar 2023
    Series A • $12M
  • Oct 2020
    Seed • $3.7M
  • Jul 2019
    Seed • $1M

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