Responsibilities

• Lead and own content strategies for product launches, campaigns, market education, and other initiatives
• Collaborate with Sales and Marketing to identify messaging gaps and content opportunities
• Define content types, channels, and formats needed across customer journeys
• Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented
• Own content calendars and lifecycle plans, including evergreen and content repurposing
• Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling
• Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning
• Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels
• Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights
• Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions

Requirements

• Must be at least 18 years of age
• High School Diploma required
• Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred
• 5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles
• Experience leading cross-functional initiatives and influencing senior stakeholders required
• Experience in regulated, healthcare, medical device, or life sciences industries preferred

Preferred

• Deep understanding of content strategy and customer journey stages
• Strong collaboration and communication skills to align stakeholders
• Ability to distill complex medical and technical information
• Experience building and managing editorial calendars and integrated content plans
• Familiarity with SEO, campaign planning, and performance measurement
• Creative thinking paired with business acumen and commercial savvy
• Demonstrated ability to translate business objectives into measurable content strategies tied to revenue, pipeline, or market growth
• Experience operating in global or multi-regional environments with brand governance oversight
• Executive-level presentation and storytelling skills