Responsibilities

• Apply strong editorial judgment to identify and develop reputation-enhancing stories aligned with corporate priorities and emerging healthcare conversations, highlighting innovation, patient and clinician impact, responsible leadership, cultural moments and long-term value creation.
• Inform and execute the enterprise editorial strategy, prioritizing platform-native storytelling across YouTube, Instagram, LinkedIn, Facebook, and owned channels
• Lead development of video-led and social-first storytelling, including short- and long-form video, episodic series, and platform-native formats.
• Translate enterprise strategy, innovation, and purpose into visual, narrative-driven formats designed to engage audiences and build trust.
• Write and produce scripts, interview guides, and platform-native social copy that bring complex science and innovation to life through video and social storytelling.
• Partner closely with Social and Digital teams to optimize video and social content for engagement, retention, and discoverability, applying performance insights to inform editorial decisions.
• Provide creative direction and project management for internal contributors and external agencies and resources.
• Apply SEO, GEO, and AEO principles to ensure content is discoverable, credible, and relevant for both human audiences and AI-driven systems.
• Collaborate cross-functionally with brand, digital marketing, social media, media relations, and web teams to deliver integrated campaigns and continuously refine editorial strategy.
• Work with senior leaders, scientists, and subject matter experts to develop authentic stories and bylines that build trust and credibility.

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, or related field.
• A minimum of 10 years of experience in corporate communications, journalism, or agency environments, with demonstrated editorial leadership.
• Healthcare or life sciences experience.
• Exceptional writing, editing, and storytelling skills with a strong editorial point of view.
• Deep experience developing video-led and social-first content optimized for platform behavior and audience engagement.
• Ability to translate complex scientific or technical topics into clear, compelling, and human stories.
• Strong understanding of audience behavior, digital platforms, and evolving content optimization practices (SEO, GEO, AEO), with the ability to adapt storytelling for human and AI-mediated discovery.
• Experience advising senior leaders, operating as a trusted communications partner and drafting bylines.
• Excellent collaborator who is enthusiastic about joining a growing team and bringing fresh, innovative ideas and insights to the table.
• Highly organized, self-directed, and comfortable working in fast-paced environments with tight deadlines.

Preferred

• Medical device or regulated industry experience strongly preferred.