Senior Content Marketing Specialist

Saint Louis Park, MN (Hybrid)

$89K/yr – $166K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own end-to-end content strategy and execution for Infrastructure marketing, translating complex tech into targeted content across formats and driving publication, distribution, and optimization.

  • Develop and manage editorial calendars and roadmaps
  • Collaborate with product, sales, and marketing on NPI and launches
  • Apply SEO, AEO, and analytics to improve performance

Job Description

Responsibilities

  • Develop and implement content strategies aligned to Infrastructure marketing priorities and customer journey stages while managing the content lifecycle from planning and creation through publication, distribution, measurement, and optimization.
  • Produce content across formats including articles, white papers, case studies, sales enablement materials, landing pages, email campaigns, social media, and thought leadership programs.
  • Translate complex technical concepts into clear, compelling content tailored to technical, commercial, and executive audiences.
  • Partner with product management, sales, and marketing teams to support New Product Introduction (NPI) activities, communicate customer value, and strengthen market positioning.
  • Build and manage editorial calendars, content roadmaps, and publication opportunities that elevate brand visibility and establish nVent as a trusted industry voice.
  • Apply SEO, AEO, AI-enabled tools, and analytics to improve content effectiveness, audience engagement, and marketing performance.
  • Collaborate across a global matrixed organization while helping establish scalable content standards, processes, and guidelines.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
  • Ideally 5-8 years of progressive marketing experience, including at least some experience in B2B content marketing.
  • Experience translating complex technical products, systems, or solutions into engaging content for customers, sales teams, channel partners, and technical audiences.
  • Experience developing audience-focused messaging and supporting product launches or commercialization initiatives within a B2B environment.
  • Working knowledge of SEO, AEO, AI-enabled content tools, and digital content performance measurement.
  • Proven ability to manage multiple priorities and collaborate effectively across global teams.

Preferred

  • Experience in data center, industrial technology, electrical infrastructure, or other highly technical B2B industries preferred.
  • Experience with content management systems (CMS), marketing automation, CRM, or project management platforms such as Marketo, Salesforce, Monday.com, JIRA, or similar tools preferred.

Benefits

  • Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
  • A 401(k) retirement plan and an employee stock purchase plan — both include a company match.
  • Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.
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nVent

3.7 Glassdoor

nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation. Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com.

Founded in 2018
St Louis Park, Minnesota, USA
3.8K employees (194 in marketing)
67% recommend to a friend
84% CEO approval

Salaries

Posted range

$89K/yr – $166K/yr

Taken straight from the job posting.

See all nVent salaries

Marketing Team

Marketing Team Size
112 (3% of company)
Median Career Experience
11.5 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 3 years ago

Funding History

  • Apr 2023
    Post IPO Debt • $500M

Traffic Signals

Monthly Visitors
522.3K
Monthly Google Ads Budget
$16.5K
Traffic Source Mix
Search
57.8%
Direct
36.3%
Referral
4.5%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~3.8K

Recent News

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Senior Content Marketing Specialist

nVent · Saint Louis Park, MN · Hybrid