Responsibilities

• Own the operational execution of new product launches for assigned house brands.
• Manage end-to-end product launch timelines for new SKUs.
• Coordinate cross-functional launch readiness across marketing, product management, creative, sales, and content teams.
• Ensure all assets, content, and launch requirements are completed prior to go-live.
• Brief all creative needs through Wrike and manage deliverables with the creative team.
• Coordinate product photography, video shoots, and asset development for new launches or content optimization.
• Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines.
• Ensure all house brand products have high-quality, conversion-optimized product pages.
• Serve as quality gatekeeper for product detail pages (PDPs) across retail channels.
• Ensure PDP content accuracy, completeness, and brand alignment.
• Coordinate creation of product images, videos, comparison charts, and enhanced content.
• Identify and develop key product USPs based on product management input, consumer insights, and category trends.
• Monitor and improve digital shelf readiness including: Product content completeness PDP imagery and video Product descriptions and feature callouts FAQs and consumer education Review generation
• Work with customer content teams to understand retailer-specific content requirements and ensure all assets are created and optimized.
• Partner with customer service teams to identify common customer questions and ensure they are addressed through product content.