Senior Content Marketing Manager

USA (Remote)

$130K/yr – $160K/yrSenior Level7+ years expSalaried Ft

Posted 6 weeks ago

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Job Summary

Own the content engine for two audiences by integrating SEO, long-form, and social into a single, consistent strategy that fuels audience growth and search visibility.

  • Content Strategy: Own the combined plan for Sketchy and DDx across blog, social, and search with a unified voice.
  • Channel Execution: Manage calendar, production priorities, and cross-channel social programs to grow student and educator audiences.
  • Measurement: Use GA4, SEMrush, and GSC to pull insights and steer content, SEO, and social decisions.

Job Description

Responsibilities

  • Own integrated content strategy for Sketchy (student) and DDx (educator), linking SEO, AEO, blog, and social with a single brand voice.
  • Maintain the content calendar and prioritize production by audience needs, search opportunity, and company goals.
  • Run keyword and content-gap analysis for both audiences; execute SEO, AEO, and GEO optimization and surface brands in AI tools.
  • Write and optimize blog posts, long-form content, meta titles/descriptions, and FAQ content for organic search and AI answer engines.
  • Publish in Webflow and work within established CMS and content workflows.
  • Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel plans for both audiences.
  • Write social copy or brief and manage creators to maintain brand voice across channels.
  • Track performance across GA4, SEMrush, Google Search Console, and social analytics; adjust the plan based on data.
Sketchy logo

Sketchy

3.7 Glassdoor

Sketchy is a revolutionary visual learning platform. We turn complex subjects into engaging visual stories that you’ll remember forever. Through a combination of art, science, and technology, our lessons help students effortlessly learn and recall information and score higher on exams. Sketchy is used by students at every medical school in America.90% of Sketchy medical students report higher test scores. 94% of users say studying with Sketchy saves time.78% of users say Sketchy improves their recall speed.400,000 students are now doctors thanks to Sketchy.Sketchy was founded in 2013 when four medical students began creating sketched stories to help them memorize complicated viruses. Since then, Sketchy has applied the same visual learning techniques to a variety of subjects, and become a premiere learning destination for students around the world. Sketchy is a TCG (The Chernin Group) portfolio company (alongside notable brands like Headspace, Food52, Barstool Sports, and Crunchyroll) and a Reach Capital portfolio company (joining other start-ups that bring a playfulness to learning).

Founded in 2013
Los Angeles, California, USA
195 employees
66% recommend to a friend

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$20.2K
Traffic Source Mix
Search
16.6%
Direct
45.7%
Referral
1.9%
Social
0.4%
Paid
0.1%

Headcount Trend

Current headcount: ~195

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$63M
Last Raise
$30M
Series A, 5 years ago

Funding History

  • Dec 2020
    Series A • $30M
  • Dec 2020
    Series A • $3M
  • Sep 2020
    Series Unknown • $30M

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