Responsibilities

• As the Senior Content Marketing Manager, you'll own the strategy, creation, and distribution of content that shapes Perry Weather's narrative, increases our discoverability, and generates measurable business outcomes. You'll be responsible for:
• Developing and executing a content strategy that positions Perry Weather as the definitive voice in weather safety across our core verticals
• Maximizing the reach and visibility of our content across search engines and industry channels to increase organic traffic and discoverability
• Driving content consumption that converts into qualified pipeline
• Content Strategy & Creation
• Produce high-quality, multi-format content including blogs, industry research reports, and customer case studies that position Perry Weather as a thought leader
• Work with our Director of Science to translate research into compelling narratives
• Partner with Product Marketing to ensure content aligns with product positioning and messaging
• Work with Design and Video teams to create rich content
• Distribution

Requirements

• 5+ years of content marketing experience with proven results in B2B or technical industries
• Demonstrated success driving pipeline through organic search and content marketing
• Strong track record of creating diverse content formats
• Deep understanding of SEO best practices and content optimization
• Excellent storytelling ability. You can translate technical concepts into compelling narratives
• Self-starter mentality with the ability to own projects from strategy through execution

Nice To Have

• Familiarity with HubSpot, and WordPress is a plus

Benefits

• Casual work environment. We\'re located in the vibrant Dallas Oak Lawn neighborhood. As a note, our entire team is in office M-F, which allows us to move fast and maintain a standout culture.
• Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
• Engaging culture. Monthly All-Hands, fun events like Office Olympics, happy hours, and more.
• Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.