Own GitHub's developer content strategy across awareness to adoption, turning developer insights into messaging and campaigns that boost activation and retention.

• Lead GitHub's developer content strategy across awareness, consideration, and adoption — including briefs, timelines, and editorial planning.
• Create and edit content that hits a high quality bar and focuses on topics developers care about.
• Translate developer insights and product telemetry into actionable messaging, content themes, and campaigns that drive activation and retention.
• Partner with Product and PMM to align positioning, messaging, and campaigns designed to sustain product engagement.
• Work with Lifecycle to build onboarding, nurture, and reactivation email series.
• Build content strategy to support paid media and creative execution.
• Define and measure success by analyzing KPIs across campaigns, products, and revenue outcomes.
• Identify patterns in developer engagement and behavior to refine strategy and improve how developers interact with products over time.
• Present findings and recommendations to stakeholders, including senior leadership, to inform decision-making.
• Guide how campaign assets come to life across channels (web, lifecycle, paid media, events), ensuring consistency and relevance.