Responsibilities

• Messaging and Market Positioning: Build clear messaging frameworks across Bertec’s major markets, products, and use cases, including segment-specific positioning, buyer messaging, product and platform narratives, proof-point libraries, message hierarchy, sales narrative support, and tone consistency.
• Website and Product Page Content: Improve the marketing flow and clarity of Bertec’s website and product pages, including product page structure, use-case framing, buyer-specific value propositions, hero copy, section flow, proof points, objection handling, calls to action, and supporting resources.
• Sales Enablement Content: Create content that helps sales communicate more clearly with different buyer types, including sales deck narratives, one-page explainers, executive briefs, use-case summaries, customer proof points, competitive positioning language, follow-up assets, and account-specific content support.
• Educational, Expert, and Customer Content: Work with experts, customers, clinicians, researchers, and external contributors to create educational content that is clear, useful, and credible (clinical and technical guides, protocol explainers, practitioner interviews, expert Q&As, long-form articles, research-to-practice content, application notes, customer stories, case studies, hospital/clinic/sports/research use cases).
• Webinar, Event, and Thought Leadership Content: Help shape educational webinars, expert discussions, customer sessions, conference content, first-party events, and executive thought leadership (topic development, speaker preparation, moderator questions, event messaging, invite copy, supporting materials, post-event articles and summaries, CEO LinkedIn content, executive essays, market perspective pieces, conference talking points, interview preparation).
• Campaign Content Support: Create content for targeted campaigns in collaboration with demand generation, including messaging, landing page copy, webinar themes, email copy, retargeting content, downloadable resources, and account-based marketing assets.
• Role scope clarification: This role owns the narrative and content layer and does not own paid media, CRM attribution, campaign operations, or lead generation reporting.