Responsibilities

• You will take ownership of high-value client engagements, deliver tailored solutions, and ensure alignment with strategic objectives.
• Lead platform and architecture audits, addressing areas such as scalability, privacy compliance, and multi-channel data integration.
• Oversee the implementation of analytics tools (e.g., Adobe CJA, Amplitude, GA4) to measure performance across digital touchpoints and campaigns.
• Configure and optimize tag management systems (e.g., Adobe Tags, Tealium IQ, GTM) for accurate data tracking and reporting.
• Manage customer data platform (CDP) integrations, ensuring seamless activation of centralized customer data for personalization and segmentation.
• Collaborate with clients to develop strategic roadmaps that might include initiatives such as the implementation of AI-powered recommendation engines for dynamic, real-time personalization or advanced attribution models.
• Author detailed scopes of work, resource work plans, and technical specifications for large-scale projects.
• Ensure alignment with the scope of work outlined in client contracts by proactively managing deliverables, identifying potential blockers, communicating them to stakeholders, and leading efforts to resolve issues while maintaining client expectations.
• Review and validate deliverables, ensuring accuracy, functionality, and alignment with client expectations.
• Mentor junior engineering team members by reviewing their work, providing constructive feedback, and offering guidance on best practices in analytics implementation and integration projects.

Requirements

• Bachelor’s Degree in Marketing, Business, Information Systems, or related field (or equivalent experience).
• 6+ years of experience in MarTech consulting, analytics, or related fields, including leadership of complex projects and managing client relationships at a strategic level.
• Expertise in analytics tools like Adobe Analytics, Adobe CJA, Amplitude, and GA4 for creating insights-driven reports and dashboards.
• Proficiency in configuring tag management systems such as Adobe Tags (Launch), Tealium IQ, or Google Tag Manager.
• Experience with customer data platforms (e.g., Adobe RT-CDP, Tealium AudienceStream, Hightouch) and their integrations.
• Advanced experience designing and implementing integrations between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRMs (e.g., Salesforce), and e-commerce platforms (e.g., Shopify Plus, BigCommerce) with analytics tools to enable multi-channel attribution, audience segmentation, and real-time campaign optimization.
• Advanced JavaScript expertise for designing scalable tracking architectures, building dynamic data layers, and integrating custom analytics solutions across platforms.
• Experience with server-side implementation approaches.
• Proven ability to create and oversee comprehensive project documentation, including scopes of work, detailed estimates, and resource allocation plans for complex, multi-phase projects.
• Strong leadership and mentoring skills, with experience guiding junior team members to achieve project goals.

Benefits

• We offer a competitive salary based on experience and a supportive, challenging, and fun work environment to ensure teamwork, productivity, and teammate happiness. We offer a flexible PTO policy, 60% employer paid medical insurance coverage options, 100% employer paid dental and vision insurance, 401k 4% company matching, profit sharing, education assistance, paid parental leave, performance-based salary increases, and year-end incentive bonuses.