Responsibilities

• Partner with the CMO to develop and refine brand positioning, messaging frameworks and audience growth strategy, bringing research and recommendations that inform final CMO decisions.
• Conduct audience and competitive research—donor segments, adopter and foster personas, comparable animal welfare and nonprofit organizations—to ground strategic recommendations.
• Identify and propose new audience growth opportunities, channels and approaches, presenting data and rationale.
• Stay current on nonprofit marketing trends, audience behavior shifts and platform changes, proactively bringing relevant insights to the CMO and broader team.
• Draft annual marketing plan to continue to help save lives and increase financial and community support.
• Serve as lead writer to refine and advance LifeLine's brand and institutional voice: brand narrative, thought leadership, major organizational moments, website, and CEO op-eds.
• Collaborate with development team and provide messaging for major-donor and grant conversations as needed.
• Bring strategic narrative to the team's adoption, foster, and urgent lifesaving content so it moves animals and builds the case for continued funding/support.
• Work directly with the CEO to refine and advance LifeLine's brand and institutional narrative, coordinating through the Chief Marketing Officer.
• Build LifeLine's standing as the recognized authority in animal welfare with county and government partners, funders, media, and peer organizations, through thought leadership, organizational expertise, data, and outcomes, and help build and sustain a regional and national profile.

Requirements

• Degree in marketing, communications, business, or related field required.
• Five or more years of professional experience in nonprofit communications, brand strategy, or institutional storytelling, including substantial nonprofit or mission-driven experience.
• Demonstrated experience writing for major donors, boards, funders, and public or government stakeholders.
• Must have experience conducting audience or market research and translating findings into actionable strategic recommendations.
• Proven experience developing brand strategy, positioning and audience growth plans, ideally including nonprofit or mission-driven work.
• Strong research and analytical skills, with the ability to translate data and trends into clear strategic recommendations.
• Excellent written and verbal communication skills, with the ability to influence and advise senior leadership.
• Demonstrated ability to build institutional credibility and authority with sophisticated external audiences, including government and philanthropic leaders.
• Strong cross-functional collaborator who can work effectively with channel managers without direct supervisory authority over them.
• Deadline driven, reliable, responsible and accurate with an attention to detail.

Preferred

• Experience with G Suite/Office tools and Asana helpful.