Responsibilities

• Work across teams to understand needs and goals of stakeholders for social media posts.
• Assist in management of DMs and responses on platforms.
• Work proactively to pull triggers for content related to our business’ values and strategic initiatives.
• Pitch ideas for content (e.g., Live videos, still posts, carousel posts, interviews, Reels, stories, etc.).
• Assist with copywriting for post captions across multiple channels (internal and external).
• Create graphics and/or stories using social media tools like Adobe Spark.
• Create a mini campaign for a unique business priority from top to bottom.
• Monitor or create dashboards for social media listening topics of interest.
• Pull social media metrics and synthesize takeaways for leaders across the business in plain language with actionable insights.