Responsibilities

• Fractional CMO & Ecommerce Growth Partner
• Act as the fractional CMO and ecommerce growth strategist for your clients, deeply understanding their full P&L, unit economics, pricing architecture, merchandising strategy, product margins, and growth goals to align all marketing and commerce activity with business outcomes.
• Develop full-funnel, omnichannel growth strategies across paid social, paid search, email, SMS, influencer, affiliate, retail media, TikTok Shop, and emerging social commerce platforms.
• Build proforms, forecasts, and contribution margin models, including GMV scenarios for social commerce channels, that guide decision-making, manage risk, and measure success across the entire ecommerce operation.
• Identify and capitalize on data-driven opportunities to increase revenue, AOV, LTV, and repeat purchase rate, upselling services in alignment with client growth objectives.
• Guide clients on ecommerce business strategy: subscription and DTC model optimization, marketplace expansion (Amazon, Walmart, TikTok Shop), and channel diversification.
• End-to-End Ecommerce Mastery
• Own the ecommerce growth roadmap, from site experience and conversion rate optimization (CRO) to checkout flow, product page strategy, and post-purchase retention.
• Drive customer lifecycle marketing strategy: acquisition, onboarding, retention, win-back, and loyalty, spanning email, SMS, push, and owned channels.
• Advise on ecommerce merchandising: product catalog structure, pricing strategy, promotional calendars, bundle and upsell tactics, and inventory-aware marketing planning.

Requirements

• 7+ years in a client-facing marketing strategy or ecommerce growth role (agency, consulting, brand-side, or DTC).
• Deep omnichannel marketing expertise, Meta, Google, TikTok, TikTok Shop, search, affiliate, email, SMS, and influencer.
• Real TikTok Shop and social commerce fluency, including creator ecosystem dynamics, affiliate incentives, and live shopping, ideally with experience scaling a brand from cold start through growth phases.
• Proven expertise in CRO, customer lifecycle marketing, and retention strategy, including email/SMS platforms (Klaviyo, Attentive, Postscript).
• Strong financial acumen: comfortable reading a P&L, building proformas, and making decisions based on contribution margin, LTV, CAC, and unit economics.
• Proven ability to drive measurable ecommerce growth, not just campaign management, but meaningful influence on business outcomes and profitability.
• Experience with AI-enabled marketing tools (MMM, predictive audiences, creative automation) or a demonstrated passion for leveraging AI to improve ecommerce performance.
• Proven experience implementing incrementality testing.
• Deep familiarity with incrementality-focused tools (e.g., Measured, Haus, or platform-native lift tools) alongside standard analytics like Northbeam, Triple Whale, and GA4.
• Exceptional executive communication skills, able to distill complex data into compelling narratives for C-suite and founder audiences.

Benefits

• Base Salary Range: $100,000K - $125,00K per year, commensurate with experience, skills, and qualifications. Final compensation will be determined based on a variety of factors including relevant experience, depth of expertise, and business need.
• Performance-based bonus structure
• Excellent health, dental, vision, and life insurance benefits
• 401K with company match
• Unlimited PTO, company holidays, and end-of-year flex week
• $300/year home office equipment stipend
• $30/month internet reimbursement