Senior Channel Marketing Manager

California, MO (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the coordination of offline and onsite channel promotions, aligning cross-functional teams to deliver synced campaigns and measurable ROI for channel events and promotions.

  • Onsite Promotion Execution: Manage the annual onsite plan and advertising frameworks across channels, aligning with Sales, Product, and Brand to create synergistic effects.
  • Offsite Events & ROI: Plan and execute offline channel events and promotions, coordinating cross-functional support and delivering quarterly ROI analyses.
  • Cross-Functional Governance: Align US Operations, Sales, Finance, Product, and Brand to ensure information flow and brand-consistent channel marketing.

Job Description

Responsibilities

  • Onsite Promotion ManagementManage the annual onsite promotion planBuild and refine advertising frameworks for various channelsAlign the annual onsite promotion calendar to ensure synchronization with Sales, Product, and Brand activities, creating synergistic effects.
  • Offline Event PlanningPlan and execute offline channel eventsPromotion CoordinationCoordinate marketing support for major channel sales events, develop Q1-Q4 promotional collaboration plans, and ensure execution.Generate quarterly promotional ROI reports based on client-provided data, analyze results
  • Cross-Functional CollaborationWork closely with the US Operations team, Sales team, Finance department, and external resources to ensure information alignment and efficient resource allocation.Align with Product and Brand teams to ensure channel marketing activities adhere to overall brand strategy.

Requirements

  • Bachelor's degree or above, preferably in Marketing, Business Administration, Advertising, or related fields.
  • 3+ years of experience in channel marketing, brand marketing, or related fields; experience in the Americas market (especially US offline channels) is highly preferred.

Preferred

  • Fluent in English or Chinese, capable of cross-cultural communication and business negotiations.
  • Excellent cross-functional coordination skills, effectively driving collaboration among Sales, Operations, Finance, and other teams.
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Momcozy

As the Cozy Reformer, we always put moms first, delivering innovative solutions, comfort, and support to moms and their families worldwide.

Founded in 2017
Commerce City, Colorado, USA
81 employees (34 in marketing)

Traffic Signals

Monthly Visitors
6.2M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
39.8%
Direct
48.8%
Referral
4.7%
Social
4.7%
Paid
1.7%

Headcount Trend

Current headcount: ~81

Marketing Team

Marketing Team Size
33 (41% of company)
Median Career Experience
7 years
Median Tenure
2.7 years

Funding

Last Raise
Series Unknown, 2 years ago

Funding History

  • Dec 2023
    Series Unknown

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