Own cross-functional market impact by leading multiple channels, shaping pricing and promotions while aligning sales and retail priorities; own market research, pricing, and P&L implications to drive margin.

• Channel Leadership: Lead two to three categories and channels, partnering across teams to meet objectives.
• Problem Solving: Be the go-to expert to creatively resolve problems.
• Channel Support: Develop and deliver customer presentations, line reviews and new program opportunities for sales opportunities.
• Marketing Liaison/Support: Communicate with Sales to provide information, answer questions, and assist with retail channel issues; routine project management for customer tasks.
• Market Plan Development/Management: Develop, implement, and monitor marketing plans and promotions to achieve objectives.
• Market Research: Coordinate ongoing market and competitive research to identify consumer needs and industry shifts.
• Pricing & Positioning: Establish effective pricing strategies using market-based analysis.
• Business Acumen: Recommend solutions with positive margin and revenue impact; understand P&L and key sales metrics to drive profit growth.
• Financial Insight: Summarize key financial information for decisions based on analytical insights.