Responsibilities

• Own the end-to-end campaign portfolio strategy across Creative & Production campaign investments, programs, and initiatives.
• Develop and maintain a comprehensive campaign portfolio view spanning all major business priorities, investments, and workstreams.
• Partner with organizational leadership to define strategic priorities, investment decisions, and planning frameworks.
• Lead annual, quarterly, and monthly portfolio planning processes.
• Create campaign portfolio roadmaps that provide visibility into priorities, dependencies, investments, risks, and expected business outcomes.
• Ensure investments remain aligned to organizational goals, business impact objectives, and available resources.
• Design and own the organization's portfolio investment framework, including investment categories, prioritization models, funding approaches, and governance processes.
• Establish clear investment categories across growth, customer advocacy, brand, events, product launches, strategic partnerships, innovation, and operational excellence.
• Create and manage prioritization frameworks that evaluate initiatives based on strategic alignment, business impact, customer value, organizational capacity, risk, and return on investment.
• Lead leadership discussions and tradeoff decisions when demand exceeds available resources.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Preferred

• 8+ years of experience in portfolio management, business management, strategy, consulting, operations, program management, or related disciplines.
• Demonstrated experience leading cross-functional planning, prioritization, and governance processes.
• Analytical, financial, operational, and strategic problem-solving skills.
• Experience developing executive business reviews, planning frameworks, and decision-support materials.
• Background in management consulting, business operations, corporate strategy, PMO leadership, or portfolio management.
• Expertise in resource planning, capacity modeling, financial management, organizational design, and business transformation.
• Experience creating investment scorecards, prioritization frameworks, and executive dashboard reporting.