Responsibilities

• Own integrated campaign strategy that drives new logo demand and cross-sell expansion across key areas of the business.
• Shape how the market understands and adopts 1Password's most important solutions.
• Turn sharp positioning into pipeline by bringing the right message to the right audience at the right moment.
• Leverage AI agents and automated workflows to accelerate campaign development, sharpen audience insights, and scale execution across markets.
• Work at the intersection of storytelling and revenue, partnering with Solution Marketing, Product Marketing, Revenue Marketing, Performance Marketing, Growth Web, and Sales.
• Translate product strategy into clear value focused market narratives, demand generation plans, and activation programs.
• Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
• Develop campaign briefs, timelines, and project plans with clear ownership and accountability.
• Test new campaigns, plays, and routes to market that drive meaningful impact.
• Track and report regularly on marketing performance, with early indicators of traction, learning, and iteration.

Requirements

• 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology
• Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline, adoption, and revenue impact
• Strong experience leading cross-functional initiatives, including programs that bring new products or capabilities to market
• Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them
• Strong understand of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion
• Strong analytical and decision-making skills with the ability to balance experimentation, data, and strategic judgement
• Ability to deliver clear recommendations and influence decisions across all levels of the organization
• Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy.