Senior Campaign Manager, Central Activation

Atlanta, GA (On-site)

$61K/yr – $80K/yrSenior Level3+ years expFull time

Posted 8 days ago

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Job Summary

Own the design and execution of multinational social campaigns, drive performance analysis and optimization, and partner with internal and external teams to share knowledge and implement best practices.

  • Manage global social campaigns and troubleshooting
  • Develop training plans and knowledge sharing across delivery network
  • Provide recommendations aligned to objectives

Job Description

Responsibilities

  • Maintain knowledge of Social Platforms & Optimizations to develop structured training plans, team competence, and standard procedures
  • Oversee execution of multinational social campaigns and provide troubleshooting for campaign delivery and performance support
  • Be able to conduct full analysis of campaign performance, optimizations, issues, etc.
  • Deliver input on campaign goals, approaches, and methods to help establish success metrics
  • Work with internal teams to provide clients with social media recommendations and optimization strategies that align with objectives
  • Establish and uphold workflows for collaboration between internal teams and global support teams
  • Maintain training resources and mentor staff within our global delivery network
  • Partner with internal resources and external partners to stay abreast of industry and product updates, supporting implementation of best practices and continuous knowledge sharing
  • Identify areas of opportunity to improve current procedures, and grow internal team capability

Requirements

  • Bachelor’s degree
  • 3+ years of online advertising experience, with professional experience in the Social space doing bid management, campaign management or digital operations
  • Experience collaborating with global counterparts for support
  • Experience buying and planning within Social platforms, Facebook, LinkedIn, Pinterest, Snapchat, Twitter, Reddit, TikTok, etc.
  • Ability to prioritize and manage multiple deliverables & project timelines efficiently
  • Deep understanding of Social metrics, how they interrelate so as to be able to guide the team to effectively leverage those levers
  • Working knowledge of ad tech platforms, manual bidding platforms, APIs, etc.
  • Strong relationship building, diplomacy, and decision-making skills with ability to think creatively
  • Proficiency with Microsoft office suite

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
154