Senior Campaign Analyst at UnitedHealth Group | Eden Prairie, MN | $73K/yr – $130K/yr

UnitedHealth Group

Senior Campaign Analyst

Eden Prairie, MN (Hybrid)

$73K/yr – $130K/yrSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel marketing analysis and campaign optimization, turning data into actionable insights for marketing and sales. Own data extraction, targeting guidance, and stakeholder storytelling across Creative, Marketing, and Sales.

Own campaign lists, targeting guidance, and performance reporting across email, direct mail, SMS, and social.
Must-have: 2+ years in marketing analysis with campaign generation and reporting.
Standout: Experience with Unica or Adobe Journey Optimizer and Excel pivot tables.

Job Description

Responsibilities

Develop and execute campaign list pulls for major direct marketing efforts (email, direct mail, SMS text, Social Media, etc.) as well as smaller, trigger-based programs that are consistent with marketing strategy, campaign objectives and best practices
Use knowledge of the customer and prospect data to assist in providing direction on targeting strategies and campaign executions designed to drive incremental sales and increase customer retention
Assess and interpret customer needs and requirements
Extract and manipulate data by performing database queries that support marketing and sales efforts
Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
Maintain a strategic relationship with business partners to develop deeper understanding of their business and goals, and suggest new strategies
Communicate and translate results derived from the database into meaningful charts and tables and key takeaways that are easily understood and valued by internal and external clients
Serve as key resource for understanding available data
Present results and possible areas for improvement
Act as liaison with internal partners (Creative, Marketing, Sales, Legal / Regulatory, Data & Analytics, etc.) to build and execute effective campaigns
Thrive in a deadline - driven environment, managing multiple priorities
Demonstrate decisiveness in resolving business problems, making decisions, and identifying priorities

Requirements

2+ years of experience identifying solutions and interpreting data into actionable information
2+ years of experience in marketing analysis with a solid business foundation, especially in campaign generation and reporting of marketing data
2+ years of experience managing and prioritizing several deliverables
1+ years of experience with campaign management tools such as Unica and/or Adobe Experience Platform w/Adobe Journey Optimizer
Intermediate or higher level of proficiency with Microsoft Access or Excel (creating pivot tables and VLOOKUPs in Excel)

Preferred

Experience with the use of SQL language to query data in relational databases
Experience working with project management tools and systems (Workfront)
Experience working with transactional data and direct marketing

Benefits

comprehensive benefits package
incentive and recognition programs
equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002

USA

102K employees (1,562 in marketing)

www.unitedhealthgroup.com

68% recommend to a friend

71% CEO approval