Senior Business and Marketing Analyst at PeopleFinders | California, MO | $85K/yr – $100K/yr

PeopleFinders

Senior Business and Marketing Analyst

California, MO (On-site)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive analytics for a data-driven SaaS team using Domo and Snowflake to inform retention, LTV, and marketing ROI.

Own end-to-end campaign and customer analytics to guide decisions
Must-have: Strong SQL plus hands-on BI tool experience (Domo/Tableau/Power BI)
Standout: Build predictive models for retention and propensity-to-buy at scale

Job Description

Responsibilities

Design, develop, and maintain dashboards, reports, and data visualizations to support business decision-making
Perform end-to-end campaign analysis — measuring and trouble-shooting performance, attribution, and ROI across marketing and product initiatives
Analyze customer performance through segmentation, cohort analysis, lifetime value (LTV) tracking, churn analysis, and usage/engagement behavior to identify trends and growth opportunities
Build and maintain predictive models for customer retention, LTV, and propensity to buy, leveraging behavioral and transactional data
Hit the ground running in a maturing analytics environment — our core infrastructure is being modernized, and you'll play an active role in building out reporting, refining data models, and helping establish best practices in Domo as we migrate to the platform
Partner with the data engineering team to coordinate on Domo and ETL pipelines , ensuring data accuracy, availability, and alignment with analytical requirements
Translate business questions into analytical frameworks and communicate findings clearly to both technical and non-technical audiences
Identify trends, anomalies, and opportunities within large datasets to inform strategic decisions
Support data governance and documentation efforts to maintain data quality and integrity

Requirements

5+ years of experience in a data analyst or similar role
Strong proficiency in SQL (query optimization, complex joins, window functions, CTEs)
Experience with R or Python for statistical analysis and predictive modeling
A nalyze paid acquisition performance across search, display, social, and affiliate channels connecting ad platform metrics (CPA, CTR, impression share, etc.) to downstream conversion events and unit economics
Hands-on experience building data models and visualizations in Domo, Tableau , Power BI , and extensive experience with Domo is a plus!
Experience with Snowflake (preferred) and/or AWS (Redshift, S3, Glue, etc.) for cloud-based data warehousing and processing
Demonstrated experience with subscription/trial-based business models (trial conversion, churn, LTV) in a high volume in a high-volume, D2C/B2C SaaS Subscription environment
Experience with performance marketing campaign analytics and channel performance (paid search, display, affiliates)
Experience building retention models and/or propensity-to-buy models
Experience building out forecast models
Experience with QA of large datasets
Solid background using Google Analytics 4 (GA4 360) and digital marketing analytics
Strong communication and data storytelling skills
Ability to work independently and manage multiple priorities in a fast-paced environment
Experience using AI/ML tools to augment analysis workflows — prompt engineering, copilot-assisted coding, or LLM-based data exploration

Preferred

Experience in a B2B environment in addition to B2C
Experience with Recurly or similar subscription billing/revenue platforms
Experience with multi-touch attribution and flexibility between attribution models
Experience with ad platform APIs and Data Connectors
Experience working with large affiliate networks and partner-level performance data

Benefits

401(k)
401(k) match
Dental insurance
Vision insurance.
Medical insurance

PeopleFinders

3.3 Glassdoor

PeopleFinders is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places, and other information accessible via public records in the United States. After decades in the business, we have become one of the largest owners of public records data in the U.S. Our connections to a variety of other data sources means that you can find in-depth and up-to-date information on just about every adult in the U.S. via a search on PeopleFinders. That proprietary data ownership and far-reaching access are what power PeopleFinders’ network of websites and services. And they are what enable customers to find anyone, anywhere in the country.We constantly strive to make that information as fast and easy to acquire as possible. The easy-to-use search functionality of the PeopleFinders.com site--and exceptional customer service backing it up--helps consumers search billions of records spanning the last 40+ years. Our state-of-the-art technology is used to power searches such as people searches, reverse phone number searches, address searches, email searches, and comprehensive reports. In addition, our IdentityWatch mobile app offers the convenience of these searches on the go. Other IdentityWatch features include auto-blocking spam calls, expanded contact information, and auto-scans to protect yourself from hacked accounts. The final result is the delivery of more comprehensive, accurate, and refined results in the industry.UsesThere are many reasons why you may want to use PeopleFinders’ services:•Find family, friends, colleagues, and classmates•Get current phone numbers and addresses•Check anyone's background•See who owns any phone number

Founded in 1986

Sacramento, California, USA

56 employees (10 in marketing)

www.peoplefinders.com

62% recommend to a friend

86% CEO approval