Senior Business Development and Marketing Strategist - Corporate

San Francisco, CA (Hybrid)

$142K/yr – $271K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own sector and practice growth by turning client insights and market trends into cross‑practice campaigns and client programs.

  • Own sector strategy and cross‑practice growth through campaigns, thought leadership, and client programs.
  • Align with leadership; translate Voice of the Client and market signals into actionable plans with measurable ROI.
  • Drive cross‑department collaboration and adoption of new tools to continuously improve client value.

Job Description

Responsibilities

  • Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.
  • Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.
  • Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.
  • Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.
  • Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.
  • Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programming.
  • Identify, activate, and scale cross-practice and cross-sector opportunities to drive growth and differentiation.
  • Guide pursuit strategy for assigned practices and sectors; advise and mobilize expertise and resources on strategic opportunities (pitches RFP/RFI responses).
  • Deploy firmwide and practice & sector strategies to ensure participation in directory and award submissions in alignment with firm, practice, and sector goals and priorities.
  • Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches.

Requirements

  • Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact
  • Strong record of working with leadership and key stakeholders
  • Bachelor’s degree required; advanced degree (MBA, JD) preferred
  • Prior experience supporting and/or strong knowledge of corporate and transactional-related practices preferred
  • MS Office Suite
  • Marketing technology including Salesforce, Foundation

Preferred

  • Experience in cross-functional/matrixed environments
  • Strong communication and influencing skills
  • Experience leveraging data analytics and client feedback to inform strategy

Benefits

  • This position is eligible for an annual discretionary bonus
  • 401(k) plan
  • medical, dental, and vision insurance
  • accrued paid time off plan starting at 20 days annually
  • personal medical and parental leave
  • up to ten paid holidays
  • family care benefits
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Perkins Coie

3.3 Glassdoor

Perkins Coie is a leading international law firm that is known for providing high value, strategic solutions and extraordinary client service on matters vital to our clients' success. With more than 1,200 attorneys in offices across the United States, Europe, and Asia, we provide a full array of corporate, commercial litigation, intellectual property, and regulatory legal advice to a broad range of clients, including many of the world's most innovative companies and industry leaders as well as public and not-for-profit organizations.

Founded in 1912
Seattle, Washington, USA
2.9K employees (76 in marketing)
44% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
105.2K
Traffic Source Mix
Search
43.9%
Direct
46.1%
Referral
8.3%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
63 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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