Senior Business Development and Marketing Strategist - Corporate at Ashurst Perkins Coie | Chicago, IL | $142K/yr – $271K/yr

Senior Business Development and Marketing Strategist - Corporate

Chicago, IL (On-site)

$142K/yr – $271K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-practice marketing and business development with sector focus, delivering strategic campaigns that blend client feedback, market intelligence, and revenue goals.

Strategic ownership: shape multi-practice programs and campaigns tied to revenue, client relationships, and market position.
Advisor role: translate client data and market trends into growth opportunities and actionable plans.
Leadership scope: guide collaboration, budgeting, and pursuit strategy across the marketing and business development function.

Job Description

Responsibilities

Own strategic marketing and business development for assigned practices and sectors to drive revenue and deepen client relationships.
Act as a trusted advisor to practice and sector leaders, using client data and market signals to identify growth opportunities.
Lead cross-functional campaigns and programs, translating strategy into actionable initiatives with clear goals and timelines.
Mentor admins and team members to maintain a high-performing, client-focused environment.
Collaborate with Marketing Leadership and service teams to drive integration and innovation across programs.
Develop and manage annual plans and budgets aligned with firm goals and revenue objectives.
Monitor market trends and client needs to shape proactive campaigns and market positioning.
Guide pursuit strategy for pitches, RFPs, and strategic opportunities with resourced optimization.
Drive sector-focused campaigns, thought leadership, and client programs across the marketing team.
Integrate Voice of the Client and market intelligence into planning and continuous improvement.

Requirements

Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy with demonstrated leadership impact.
Bachelor’s degree; MBA or JD preferred.
Proficiency with MS Office; experience with Salesforce and marketing tech platforms.
Strong business acumen and analytical ability to synthesize complex information.
Proven track record of strategic planning and execution for practice groups or sectors.
Trusted advisor with excellent communication and influencing skills across a matrixed environment.
Demonstrated leadership and mentoring capability for cross-functional teams.