Responsibilities

• Own the voice of the brand and partner closely with creative, product, and executive leadership to bring it to life.
• Write razor-sharp headlines, taglines, and brand-level copy that define how Armada shows up in the world
• Develop long-form product narratives, web copy, and marketing collateral that translate complex edge computing and AI infrastructure into clear, compelling stories
• Shape the narrative of sales and investor decks
• Draft press releases, executive communications, and other earned media materials in support of Armada’s communications strategy
• Support social channels with original writing that maintains brand voice across formats
• Collaborate with designers, product managers, and engineers to ensure copy and design are developed in lockstep, not as separate handoffs
• Develop and maintain Armada’s brand identity, and help others across the company write in our voice

Requirements

• 8+ years of copy writing experience in brand, marketing, editorial, or agency settings
• Exceptional portfolio demonstrating range across headlines, long-form product copy, decks, and editorial writing
• Sharp instinct for what to cut. You know when one word does the work of five
• A clear point of view on what good writing is, paired with the humility to take feedback and make it better
• An excellent listener who can absorb raw input from stakeholders and shape it into a story with a clear through-line
• Range. You can shift registers when the brand or the moment calls for it. A product launch, a recruiting page, and a field deployment story should all read differently
• Ability to work in a fast-paced environment and manage multiple writing projects simultaneously

Preferred

• Bachelor’s degree or equivalent experience in journalism, communications, or a related field
• Experience on both sides of the table: time spent at an advertising or branding agency, paired with in-house work at a technology company
• Experience writing for technical or deep-tech companies (infrastructure, defense, hardware, AI)
• Experience collaborating directly with executives on speeches, op-eds, or thought leadership
• Familiarity with using AI tools as a drafting and research aid, while maintaining a clear line between machine output and finished writing