Brand Ambassador ($18/hr)
Leaf Home
Mountain Home, AR (On-site)
In-housePart-timeEntry level
2 hrs ago
Senior Brand Strategist
Kansas City, MO (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
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Job Summary
Lead brand strategy as a Senior Brand Strategist, turning consumer insights and research into multi-channel campaigns and compelling narratives.
- Own the development and presentation of integrated brand strategies across channels.
- Must-have: 7–10 years in brand strategy or related agency roles.
- Standout: Strong synthesis of primary/secondary research into actionable insights and compelling narratives.
Job Description
Responsibilities
- Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
- Research: Conduct in-depth research and analysis across demographic, psychographic, socioeconomic, and market data, applying strong analytical rigor to distill complex findings into actionable “so-what’s” that shape brand and advertising strategy
- Insights: A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
- Creativity and innovation: The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
- Teamwork: Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
- Analytics: Evaluate campaign performance through clear goal-setting and measurement, assessing effectiveness and strategic outcomes, and make recommendations based on learnings.
- Presentation: Cool, calm and compelling in the delivery of formal and informal presentations that deliver new thinking, close new business and educate clients and internal teams
- Communication: Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc.)
- Trend-watcher: Monitor and analyze cultural, social, and industry trends—particularly within agriculture, meat, and food—to understand consumer attitudes, behaviors, and perceptions; prepare trend analyses and share findings with clients and internal teams.
Requirements
- Bachelor’s or Master’s degree in Marketing, Advertising, Consumer Behavior, Psychology, Cultural Anthropology, Business Administration or a closely related field, combined with relevant professional experience
- 7–10 years of experience in a marketing or advertising agency environment, with a strong background in brand strategy, account planning or consumer insights.
- Industry Familiarity (Plus): Prior experience or a strong interest in the meat, agriculture, or grocery retail sectors is a plus, but we value a candidate’s ability to apply strategic rigor to new and complex categories above all else.
- Expert-level understanding of brand development and creative process, including crafting positioning statements, messaging frameworks, creative briefs, and advertising concepts.
- Comprehensive knowledge of and ability to initiate primary and secondary research methodologies–both qualitative and quantitative–with the ability to determine the most effective approach for each objective.
- Exceptional communication skills, both written and verbal, with the ability to synthesize complex information from diverse sources, draft compelling reports and presentations, and clearly present research findings to clients and internal stakeholders.
- Proven leadership abilities with experience managing and inspiring cross-functional teams focused on brand strategy, research, insights and data-driven storytelling.
- Highly proactive, self-directed, and detail-oriented, capable of managing multiple priorities while maintaining clarity, focus, and follow-through.
- Strategic and analytical mindset with the creativity to solve complex business challenges through insight-driven thinking.
- Passionate about advertising, strategy, consumer behavior, and market insights, with a continuous drive to stay ahead of industry trends.
- Proficient in Microsoft Excel, PowerPoint and Google Workspace apps, with the ability to create and interpret data-driven presentations and visualizations.
- Technical proficiency in Qualtrics with the ability to independently design, deploy, and manage complex quantitative research studies from inception through to analysis.
- Willingness to travel up to 25% to meet client and organizational needs.
Preferred
- Industry Familiarity (Plus): Prior experience or a strong interest in the meat, agriculture, or grocery retail sectors is a plus, but we value a candidate’s ability to apply strategic rigor to new and complex categories above all else.
Midan Marketing
Midan Marketing is a full-service marketing firm with offices in Chicago, Ill. and Mooresville, N.C. Midan Marketing brings together a team of creative strategic thinkers who serve as a catalyst for growth in the meat industry, and is the only marketing firm that understands the complete meat channel, from farmer to consumer. The Midan Marketing Team has a vision for meat, and puts the full force of creative marketing, public relations and market research toward making meat relevant to consumers.
Headcount Trend
Current headcount: ~47
Marketing Team
Marketing Team Size
12 (26% of company)
