Senior Brand Strategist

New York City, NY (Remote)

$85K/yr – $125K/yrSenior Level3+ years expFull time

Posted 6 days ago

Job Summary

Own and help shape brand strategy workstreams, lead research-informed framing of business challenges, and collaborate cross-functionally to support account growth and client impact.

  • Highlight strategic thinking and brand reasons-to-believe across campaigns
  • Coordinate with Creative, Account, and Omnichannel teams to plan and track campaign success

Job Description

Responsibilities

  • Assist in research and analysis to inform new approaches, ideas, and services
  • Support senior team members in deck development and developing strategic point-of-views on client challenges and marketplace dynamics
  • Help maintain brand and communications direction for assigned accounts under the guidance of the Vice President, Brand Strategy
  • Contribute to the creation of brand strategies and brand briefs and help build them across multiple campaigns/activities
  • Support the framing of strategic thinking by researching business problems and analyzing the roles of brand, communication, and channels to solve for them
  • Help support and champion critical brand “reasons-to-believe” across communications
  • Identify potential opportunities for account growth and share insights with senior team members
  • Build relationships with internal team members across diverse departments (Creative, Account, Omnichannel)
  • Help suggest and track success metrics for campaign projects
  • Participate in skill development opportunities and seek mentorship from senior team members

Requirements

  • 3+ years of experience in marketing, communications, or a related field
  • Bachelor's degree in life sciences, marketing, or communications
  • Interest in pharmaceutical marketing and communications
  • Understanding marketing strategies and multi-platform ecosystems
  • Excellent research and analytical skills
  • Ability to work collaboratively in a team environment
  • An ability to stay up to date with industry trends and adapt to new challenges

Benefits

  • Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
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Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009
New York, New York, USA
1.2K employees (383 in marketing)

Salaries

Posted range

$85K/yr – $125K/yr

Taken straight from the job posting.

See all Inizio Evoke salaries

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Senior Brand Strategist

Inizio Evoke · New York City, NY · Remote