Responsibilities

• Lead and support brand strategy engagements, from insight through positioning, architecture, and messaging
• Build brands from the ground up—defining what they stand for, how they show up, and why they matter
• Develop clear, actionable brand frameworks, narratives, and guidelines that can scale
• Shape early-stage brand opportunities, including positioning territories, naming, and foundational storytelling
• Design and conduct research to inform strategy, including IDIs, founder interviews, store visits, and competitive audits
• Synthesize market, cultural, and consumer insights into sharp, usable strategic direction
• Quickly validate ideas and directions through scrappy but effective methodologies
• Partner closely with creative, design, and account teams to bring brand strategy to life
• Ensure strategic integrity across all touchpoints, from identity to campaigns
• Contribute to ideation, helping teams find the most distinctive and ownable ways a brand can show up
• Present strategic thinking clearly and persuasively to clients and founders
• Build strong working relationships, particularly with early-stage teams
• Support new business efforts with insight-driven thinking and perspective

Requirements

• ~6–10+ years in brand strategy, planning, or consulting roles, ideally with exposure to early-stage or high-growth brands