Responsibilities

• Partner creatives, product managers, engineers, and product designers to shape the visions for the defining, distinct brand expressions and experiences inside of the AIX product portfolio.
• Partner with Creative Studio, Product Strategy, and Product Design leadership on projects that define what we're building and why, across the AIX portfolio of products.
• Partner with Integrated Marketing to identify opportunities to further deepen in-product-to-outbound marketing expression opportunities.
• Contribute to the activation of the AIX organizational brand.
• Lead and steward the vision for how we bring partnerships - with creators, institutions, brands - into the product experience.
• Partner with Brand Strategy Lead and Designers to build prototypes for pitches to AIX Leadership and the broader organization.
• Partner with UXR, engineering, product design, and product strategy teams to identify long-term opportunities and JTBD.
• Guide internal brief writing, provide direction to cross-group teams, and develop strategies to engage cross-company stakeholders.
• Partner with UXR and Research & Insights teams to track brand perceptions and reporting through various types of studies (e.g., qualitative, quantitative) to support broader AIX strategy and initiatives.
• Partner with internal teams and commission studies with agencies to support research and insight identification as needed.

Requirements

• 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience

Preferred

• 6+ years brand/creative strategy and communications/connections strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
• 6+ years of communications/connections planning experience building integrated campaigns that bring brands into culture.
• Strong insight into the AI discourse, tensions and implications across various parts of culture (media, arts, etc.)
• Experience vibe-coding and building prototypes.
• Comfort operating in ambiguity: this role will define its own shape, and that's a feature, not a bug.
• Luxury, lifestyle, or entertainment experience preferred.
• 6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).
• A strategic mindset, able to balance short- and long-term goals, and to translate business objectives into brand solutions.
• Effective communication and presentation skills, able to articulate and justify ideas and recommendations with clarity and confidence.
• A collaborative and inclusive work style, able to work effectively with diverse teams and stakeholders across different levels and functions.