Responsibilities

• Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
• Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
• Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.
• Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking.
• Performance Analysis & Optimization
• Monitor brand health of our focus brands
• Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies.
• Conduct ad-hoc research to fill in gaps in consumer understanding.
• Stay abreast of industry trends, competitor activities, and consumer preferences.
• Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
• Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance.

Requirements

• Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
• Content strategy and creation, copywriting, photoshoots and video shoots
• Digital images, ads and messaging
• VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
• F&B activations and project management
• Sales support/client site tour creative
• Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience.
• Passion for creating a genuine customer experience while achieving revenue objectives.
• Self-starting personality with an even disposition.
• Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
• Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
• Ability to solve problems quickly, think creatively, and manage multiple streams of work
• Excellent communication, interpersonal, and presentation skills
• Demonstrate ability to project manage complex initiatives from conception to successful execution.
• Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.

Preferred

• Marriott brand experience
• Experience with influencer marketing programs and partnerships
• Multilingual capabilities

Benefits

• Generous compensation package
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members