Senior Brand Marketing Manager — Jewelry / Fashion Brand at FANCI GLOBAL | New York, USA | $120K/yr – $150K/yr

FANCI GLOBAL

Senior Brand Marketing Manager — Jewelry / Fashion Brand

New York, USA (On-site)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive FanciMe’s U.S. brand marketing by defining messaging, storytelling, and launches that resonate with American consumers.

Own brand strategy, messaging, and product storytelling for the U.S. market
Must-have: 8+ years of brand marketing or integrated marketing experience
Standout: startup/entrepreneurial environment experience and collaboration with global teams

Job Description

Responsibilities

Lead brand marketing strategy for the U.S. market
Define messaging, storytelling, and positioning for collections and campaigns
Ensure the brand resonates with American consumers
Plan and execute product launches and seasonal campaigns
Work closely with product and design teams on collection storytelling
Translate product features into compelling brand narratives
Guide creative and content direction across social media and marketing campaigns
Collaborate with creators, photographers, and creative partners
Ensure consistency of brand voice and visual identity
Work closely with global teams in product development, ecommerce, and marketing

Requirements

8+ years of experience in brand marketing or integrated marketing
Experience working with jewelry, fashion, beauty, or lifestyle brands preferred
Strong understanding of the U.S. consumer and social media landscape
Proven experience leading product launches or brand campaigns
Strong storytelling and communication skills
Comfortable working in a fast-paced startup or entrepreneurial environment
Based in New York

Preferred

Experience working with jewelry, fashion, beauty, or lifestyle brands preferred

FANCI GLOBAL

FANCI GLOBAL is an international fine jewelry company founded on the belief that “jewelry speaks from the heart.” We design, manufacture, and market jewelry that transforms emotions into lasting symbols of love and connection.Founded in New York in 2017, FANCI GLOBAL owns and operates two distinct brands:Fanci Me – a lifestyle jewelry brand that highlights emotional connections and celebrates life’s everyday moments.Agvana – a lab-grown diamond brand redefining modern luxury through sustainable brilliance and craftsmanship.Today, FANCI GLOBAL generates over $160 million in annual sales worldwide and employs more than 400 people globally. Our jewelry is sold across the United States, Japan, China, and Europe, connecting customers everywhere with designs that celebrate both milestones and everyday joys.Headquartered in New York, we are committed to combining artistry, innovation, and sustainability. Each piece is thoughtfully designed to become part of life’s most meaningful chapters, making “I FANCI U” a universal symbol of heartfelt connection.🌍 Explore our websites:US: https://fanci.me/China: https://www.fanci.cn/Japan: https://www.rakuten.ne.jp/gold/fmjewelry/

Founded in 2012

New York, New York, USA

4 employees (2 in marketing)

www.fanciglobal.com