Responsibilities

• Brand Strategy & Campaign Development
• - Develop and execute integrated brand marketing strategies that support enterprise-wide business priorities and customer engagement initiatives.
• - Lead cross-channel marketing campaigns spanning digital, social, CRM, partnerships, events, App, and paid media.
• - Act as the brand owner of the full funnel, ensuring campaign messaging and visuals are communicated across all channels and partners.
• - Ensure brand consistency across all customer touchpoints while evolving messaging to support strategic business objectives.
• - Translate consumer insights and business priorities into compelling brand narratives and campaign strategies.
• - Build executive-ready presentations outlining campaign strategies, performance updates, and future recommendations.
• Cross-Functional Leadership
• - Act as the brand expert for the Fanatics App from cross-functional & cross-organizational marketing initiatives
• - Partner closely with Product, Growth, Loyalty, Creative, Communications, Analytics, and Commercial teams to align messaging, campaign execution and performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand marketing, integrated marketing, consumer marketing, or strategic marketing.
• Experience leading large-scale, cross-functional marketing campaigns from strategy through execution.
• Strong understanding of brand development, customer journey mapping, and integrated marketing.
• Expertise in marketing an App product across full funnel marketing campaign
• A background in GTM - partnering with channel leads to execute priorities
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to influence cross-functional stakeholders and drive alignment across multiple teams.
• Experience leading marketing campaigns through the full funnel
• Exceptional written and verbal communication skills with experience creating executive-level presentations.

Preferred

• Experience in sports, entertainment, consumer technology, retail, e-commerce, gaming, loyalty, or subscription businesses.
• Experience marketing enterprise-level products, platforms, or customer ecosystems.
• Familiarity with customer lifecycle marketing, loyalty programs, or membership strategies.
• Experience with Google Workspace, project management platforms, and marketing analytics tools.
• MBA or advanced marketing certification preferred.