Senior Brand Manager ZYN - Strategy

Stamford, CT (Hybrid)

$150K/yr – $187K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own brand strategy and annual planning to align objectives, budgets, and KPIs with business goals, while driving cross-channel campaigns and agency partnerships to maintain a consistent brand voice.

  • Brand strategy and planning: set direction, objectives, and KPI alignment across the portfolio.
  • Campaign execution: develop and optimize campaigns across channels with tight cross-functional collaboration.
  • Agency leadership: manage briefs, timelines, budgets, and performance with the agency of record.

Job Description

  • Lead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals.
  • Develop, execute, and optimize core brand campaigns across channels, ensuring consistency with brand positioning and messaging.
  • Oversee creative asset development and management across paid, owned, earned, and retail touchpoints.
  • Serve as a lead for the Agency of Record, managing brief development, timelines, budgets, deliverables, and performance.
  • Collaborate cross-functionally with Marketing, Trade Marketing, Sales, Digital, Legal, and Finance to execute integrated marketing programs.
  • Assist in the development and execution of marketing plans including forecasting, packaging development, sales promotion, advertising, and pricing strategies.
  • Manage brand budgets, track expenditures versus plan, and deliver financial and business performance analysis.
  • Analyze and report on consumer insights, market trends, competitive dynamics, sales performance, and market share.
  • Lead and support advertising, packaging, POS, and promotional development from concept through execution.
  • Provide leadership in digital media and advertising initiatives for the brand.
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)

Traffic Signals

Monthly Visitors
31.8K
Traffic Source Mix
Search
17.7%
Direct
16.3%
Referral
21.3%
Social
9.1%
Paid
35.2%

Headcount Trend

Current headcount: ~580

Marketing Team

Marketing Team Size
56 (10% of company)
Median Career Experience
16 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3