Responsibilities

• Lead annual strategic planning for TX Whiskey, identifying key gaps and opportunities and developing brand plans that deliver annual operating and financial targets.
• Act as day‑to‑day brand general manager, owning the Annual Operating Plan, consumer engagement and activation plans, brand P&L management, and A&P investment discipline.
• Drive cross-functional and agency collaboration to develop and execute retail programs, partnerships, sponsorships, and in-market activations that strengthen brand equity and maximize commercial results.
• Develop and execute local market strategies and assets in partnership with commercial teams; track performance across priority markets, channels, and customers.
• Manage strategic partnerships, ensuring shared objectives, negotiated terms, compelling program development, and flawless execution while protecting brand integrity.
• Operate with an entrepreneurial, test-and-learn mindset, continuously iterating plans with agility, resourcefulness, and strong commercial focus to support brand expansion.
• Lead market, competitive, and brand-health analysis, delivering insights that surface opportunities, inform strategic decisions, and guide ongoing performance optimization.
• Provide leadership in Supply Planning, Operations, and Pricing workstreams, simplifying processes, optimizing forecasts, and driving stronger commercial accountability.
• Coach and develop a Brand Manager, building capabilities, strengthening brand expertise, and fostering a culture of creativity, learning, and experimentation within the broader marketing team.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of experience in brand management, marketing, or related roles within CPG, beverage alcohol, or a similar consumer-driven industry.
• Demonstrated experience leading brand planning, commercial execution, and cross-functional project management.
• Strong analytical and communication skills, with the ability to translate insights into actionable strategies.
• Proven ability to manage multiple priorities in a fast-paced, matrixed environment.
• Experience leading or mentoring team members.
• This position may require travel up to 25% of the time.

Preferred

Benefits

• You’ll join an inclusive, diverse, and globally connected organization where development and internal mobility are core to our talent philosophy.
• Your career at Pernod Ricard can follow many exciting paths, supported by leaders who value growth, curiosity, and diverse perspectives.
• You’ll contribute to a culture that celebrates our people, crafts exceptional products, supports our communities, and champions sustainability for future generations.
• We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week.
• We offer employees great benefits and perks to toast to a life filled with support.