Own the Signia GTM and brand execution across wholesale, translating product priorities into channel programs, assets, and events that drive awareness, demand, and sales enablement.

• GTM ownership: end-to-end plan across wholesale, budgets, KPIs, and performance optimization.
• Content & enablement: create channel-specific assets, sales collateral, digital content, and show materials to empower HCPs.
• Brand stewardship & cross-functional alignment: enforce brand standards across partners and events, guiding creative direction and ensuring consistency.

Responsibilities

• Go-to-Market and Commercial Execution
• Own the end-to-end GTM plan for Signia across all wholesale channels, defining launch plans, channel marketing mix, and “always-on” programs that drive awareness, demand, and sales enablement.
• Lead the development of product launch concepts, messaging, and integrated marketing plans; translate brand and commercial priorities into channel-specific programs tailored to hearing care professionals.
• Own the creation of channel-specific content and creative assets - sales collateral, presentations, email campaigns, digital content, and POS materials - ensuring all communications are clear, persuasive, and on-brand.
• Manage content across all digital touchpoints - web, Showpad, email, social, and blogs - ensuring accuracy, usability, and alignment with brand standards to equip the sales team and engage HCPs.
• Direct Signia’s presence at wholesale channel events, tradeshows, and national sales meetings, overseeing asset development, on-site activation, and post-event follow-through that reinforces brand positioning and commercial objectives.
• Serve as a key Signia brand steward across the wholesale business; set and enforce brand standards, guide creative direction, and ensure consistent brand expression across all touchpoints and partners.
• Own budget management and program governance across the GTM portfolio; establish KPIs, monitor performance, report results to senior stakeholders, and continuously optimize based on data and market feedback.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 6-8+ years of B2B marketing experience, with demonstrated progression into brand ownership or channel marketing leadership roles
• Experience in the hearing care or broader healthcare industry is strongly preferred; familiarity with wholesale channel structures and independent and chain hearing care provider networks is highly desirable.
• Demonstrated understanding of B2B buyer journeys, wholesale/channel partner dynamics, and how to develop materials that support both practitioners and their patients.
• Strong verbal and written communication skills with an eye for detail and brand consistency
• Deep brand stewardship expertise, including mastery of brand strategy, brand architecture, and the ability to drive consistency and evolution across complex, multi-channel environments.
• Proven ability to independently lead complex, multi-workstream marketing programs with accountability for timelines, budgets, cross-functional alignment, and measurable business outcomes.
• Proven track record of independently owning and delivering integrated, multi-channel marketing programs across awareness, demand generation, and sales enablement objectives.
• Strong analytical acumen: ability to build measurement frameworks, assess marketing effectiveness against KPIs, and translate data into clear, actionable strategies and recommendations for leadership.
• Exceptional collaboration and influencing skills; proven ability to build alignment across functions, lead without direct authority, and cultivate strong relationships at all levels of the organization.
• High proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; familiarity with marketing platforms (email, CRM, CMS, social), Salesforce a plus.
• Strong interpersonal skills, sound judgment, and a positive, solutions-oriented attitude.

Preferred

• Salesforce familiarity a plus
• Familiarity with wholesale channel structures (optional)