Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
2 days ago
Senior Brand Manager, Powerade
Atlanta, GA (On-site)
$140K/yr – $158K/yrSenior Level6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive Coca-Cola brand marketing initiatives and cross-functional alignment to deliver growth across the system.
- Own development of annual marketing plans aligned to business objectives.
- Must-have: 6+ years in brand marketing with cross-functional execution in CPG.
- Standout: Experience translating consumer insights into growth initiatives and CSR partner activation.
Job Description
Responsibilities
- Lead development of annual marketing plans that identify business objectives and translate brand strategy into actionable initiatives to deliver the annual business plan.
- Develop clear, inspiring briefs that align internal teams and agencies and guide breakthrough execution.
- Assess consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
- Own analysis of trends and recommendation of key initiatives to the management team and bottlers that will drive brand growth.
- Oversee alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.
- Oversee brand budgets and investment allocation
- Lead development of 1st-party data strategy and implementation of the growth flywheel.
- Lead relationship with and activation of CSR partner
The Coca-Cola Company
4.1 Glassdoor
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers
Atlanta, Georgia, USA
50K employees (5,207 in marketing)
81% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
803.8K
Traffic Source Mix
Search
47.3%
Direct
36.6%
Referral
9.9%
Social
5.1%
Paid
0.8%
Headcount Trend
Current headcount: ~50.3K
Marketing Team
Marketing Team Size
4,680 (9% of company)
Median Career Experience
19 years
Median Tenure
9.8 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Manuel "Manolo" Arroyo
Executive Vice President & Global Chief Marketing Officer
At the company for 30 years 11 months
Stacy Jackson
Vice President, Marketing Coca-Cola Trademark, North America
At the company for 11 years 1 month
Katie Baillie Miller
Global Vice President Marketing, CCL & PACS Intelligence Services
At the company for 27 years 2 months
Hamza Ahmed
Global Vice President Marketing - Sparkling Portfolio
At the company for 13 years 3 months
