Senior Brand Manager at Nan Xiang Xiao Long Bao | New York, USA

Senior Brand Manager

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive brand strategy and multi-channel marketing execution to grow a regional or expanding brand.

Develop and implement brand strategies aligned with objectives.
Must-have: Experience leading multi-channel campaigns across digital, print, events, and social.
Standout: Strong cross-functional collaboration with creative, product, and operations teams.

Develop and implement brand strategies aligned with business objectives.
Establish and maintain a strong, consistent brand identity to enhance market presence and customer loyalty.
Plan and execute integrated multi-channel marketing campaigns across digital, print, events, and social media.
Ensure all campaigns align with the brand’s tone, messaging, and visual guidelines.
Collaborate with creative, product, and operations teams to ensure seamless execution and alignment.
Conduct ongoing market research to uncover consumer insights, industry trends, and competitive strategies.
Use data and insights to inform marketing initiatives and refine brand messaging.
Oversee the creation of high-quality brand content, including advertising assets, public relations materials, social media posts, and website content.
Manage and maintain the content calendar, ensuring consistent and timely content delivery.
Cultivate relationships with media outlets, influencers, and strategic partners to amplify brand reach.

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

MBA or advanced degree in marketing is a plus.
Proficiency in multiple languages—English, Spanish, and Chinese—is a plus
Experience working with global brands or managing international marketing campaigns.
Familiarity with trends in digital, social, and experiential marketing.
Strong understanding of brand positioning, storytelling, and consumer behavior.

Comprehensive benefits package, including health insurance, paid time off, and opportunities for career growth, learning, and development in a dynamic, expanding brand environment.