Responsibilities

• Patient Support App Channel Ownership: Own the patient support app as a strategic engagement channel within the US market; Define its role across key lifecycle stages including activation, retention, and winback; Lead development of the value proposition, positioning, and messaging framework
• In-App Experience & Feature Roadmap: Shape and continuously improve the end-to-end in-app experience; Define and prioritize the feature roadmap with product teams and external suppliers; Translate customer insights and business needs into product and development requirements
• Performance & Optimization: Own app performance measurement and KPI tracking; Define and implement models to track engagement, conversion, and retention; Partner with analytics to drive insights and optimization
• Stakeholder Management: Drive alignment across cross-functional stakeholders; Provide leadership updates, including progress, risks, and escalations
• Agency & Budget Management: Manage agencies and external partners; Oversee budgets, POs, and invoice approvals
• Team Leadership: Manage one direct report (Brand Manager)

Requirements

• Bachelor's Degree with at least 4-6 years of experience in CRM, digital marketing, or product marketing or MBA with 1-3 years of related experience
• Experience owning a digital product or engagement channel
• Expertise in CRM channels (email, SMS, app/push)
• Strong marketing strategy skills
• Cross-functional collaboration experience

Preferred

• Experience in healthcare or regulated industries
• Familiarity with CRM platforms, marketing automation, and AI tools
• Experience in product development cycles and roadmap prioritization
• Agency management experience

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.