Senior Brand Manager of Innovation

Lake Forest, IL (Hybrid)

$150K/yr – $165K/yrSenior Level8+ years exp

Posted 4 months ago

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Job Summary

Drive product development and commercialization across brands to fuel growth.

  • Lead cross-functional teams to bring new products to market and optimize packaging and line extensions.
  • Must-have: 8+ years of CPG marketing with P&L experience.
  • Standout: Experience leading stage-gate launches and building solid business cases.

Job Description

Drive product development and commercialization across brands to fuel growth and optimize the portfolio.

  • Lead cross-functional teams to develop and commercialize new products, line extensions, and packaging improvements.
  • Must-have: 8+ years of related marketing experience in CPG with P&L accountability.
  • Standout: Strong track record leading stage-gate processes and building a compelling business case for launches.

Responsibilities are focused on translating consumer needs into profitable growth through robust research, collaboration, and data-driven decision making.

  • Lead consumer research to identify new product opportunities and guide strategic definition.
  • Develop and interpret detailed P&Ls to drive new product profitable growth.
  • Prepare and present monthly stage gate project updates to the Hefty Business Unit.

Benefits

  • Benefits: Competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment
Reynolds Consumer Products logo

Reynolds Consumer Products

3.2 Glassdoor

Reynolds Consumer Products, headquartered in Lake Forest, Illinois, provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information on our company and brands, go to http://www.ReynoldsConsumerProducts.com, http://www.Hefty.com, and http://www.ReynoldsKitchens.com.

Founded in 2011
Lake Forest, Illinois, USA
2.6K employees (154 in marketing)
49% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
10.7K
Traffic Source Mix
Search
27%
Direct
54.6%
Referral
8.6%
Social
8.3%
Paid
1.2%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
129 (5% of company)
Median Career Experience
20.5 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $700M

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