Responsibilities

• A Sr Brand Manager at HFB owns brand strategies and leads execution of brand plans with cross-functional teams to deliver annual and long-range growth targets for HFB.
• The Sr BM is responsible for launching and scaling new businesses, growing base businesses, anticipating and responding to business/brand health dynamics, championing brand/commercial/supply/financial solutions, and leading direct and indirect reports towards flawless execution.
• A Sr Brand Manager will manage 2 or more business segments that will generate >$300MM in annualized contribution, marketing budgets of $500k-$20MM, and up to 20 projects simultaneously.
• Supports development of strategic plans and leads execution of initiatives that build brand equity, consumer penetration, segment growth, and profitability.
• Scope is likely to include brand, commercial, portfolio, network, supply, COG, and innovation initiatives.
• Understands consumer, category, channel, and retailer dynamics and applies understanding in the execution of brand plans.
• Leads cross-functional teams in the flawless execution of marketing/brand plans, including (but not limited to): integrated marketing, shopper marketing, research, product development, merchandising strategies, COG optimization, network optimization, supply optimization, and PPA.
• Understands financial documents and identifies opportunities to optimize and/or achieve profitability goals across multiple segments.
• Partners with insights and analytic teams to strengthen consumer, category, and competitive intelligence. Synthesizes data into actionable insights that influence strategy and drive brand, product, and category change.
• Initiates consumer or category research initiatives and leads execution in partnership with analytical/strategic teams, which may include CLTs, CDTs, Ethnographies, Packaging Research, Turf Analysis, etc. Socializes consumer and or category shifts internally and externally.