Own partnerships and brand marketing to drive top-of-funnel growth through creators, partnerships, and content across influencer programs, collaborations, podcasts, newsletters, YouTube, and out-of-home media.

• Lead top-of-funnel growth initiatives through creator partnerships, brand collaborations, podcasts, newsletters, YouTube, and OOH advertising.
• Identify and activate culturally relevant creators, platforms, partnerships, and moments to boost brand awareness.
• Recruit, onboard, negotiate with, and manage high-performing creators, agencies, and strategic partners.
• Develop and own creative briefs that drive high-quality, on-brand partner content.
• Collaborate cross-functionally to amplify partnerships across organic, paid, earned, and partner channels.
• Partner with the marketing team to test and scale creator-led assets that drive brand and revenue.
• Shape brand storytelling, messaging, and positioning across campaigns and touchpoints.
• Maintain a high bar for creative excellence and provide feedback on partner content.
• Support integrated campaigns tied to product launches and seasonal moments.
• Build systems to track partner performance, payouts, contracts, and deliverables.