Own brand and private label strategy for Hefty Storage & Organization, driving profitable growth through portfolio optimization, innovation, and cross-functional execution.

• Lead Hefty Storage & Organization brand and private label strategy, optimizing portfolio performance to deliver profitable growth.
• Develop and lead integrated brand business plans, including innovation pipelines, launch strategies, competitive positioning, media plans, and distribution priorities.
• Lead P&L management, including pricing, price pack architecture, investment tradeoffs, and financial performance analysis to guide decision making.
• Translate consumer, shopper, and market insights into clear business strategies, identifying short- and long-term growth opportunities.
• Lead cross functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence.
• Partner with Customer Marketing and Category Management to ensure strategies are converted into customer ready stories, selling tools, and in market execution.
• Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio.
• Communicate brand and business performance, providing clear, concise updates on results, key initiatives, and strategic priorities to senior leadership.