Senior Brand Manager (Hair Care)- Full Time, Hybrid (LA) at Orca Brands | El Segundo, CA | $80K/yr – $120K/yr

Orca Brands

Senior Brand Manager (Hair Care)- Full Time, Hybrid (LA)

El Segundo, CA (Remote)

$80K/yr – $120K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end customer experience and product-ideation loop for a premium hair health brand, turning post-purchase insights and market signals into a differentiated positioning and compelling product roadmap.

Own LTV, retention, and AOV analytics to inform brand strategy and product priorities.
Translate customer feedback, post-launch post-mortems, and competitive insights into branding, packaging, and pipeline decisions.

Job Description

Responsibilities:

Track and improve key metrics: LTV, retention, AOV, sell-through by product, cohort purchasing behavior
Map and improve every post-purchase touchpoint to create the best customer experience in the hair care industry
Conduct post-launch customer outreach and 30/60/90 day product-specific post-mortems
Identify the brand's most loyal customers (the "whales") and develop strategies to deepen those relationships
Ongoing competitor, brand, product, and trend analysis
Performance analysis: LTV, AOV, retention benchmarks vs. category
Translate insights directly into brand positioning and product pipeline decisions
Map every customer touchpoint (pre-purchase through retention)
Maintain active communication loops with customers, partners, and influencers
Implement feedback systems: post-purchase surveys, social listening, review analysis

Requirements:

Deep understanding of the hair care industry, customer behavior, and trends
Strong branding instincts — able to translate expertise into positioning, messaging, and product direction
Comfortable operating as both a strategic thinker and hands-on executor
Data-literate — can read cohort analysis, LTV curves, and sell-through reports and draw actionable conclusions
Passion for building category-defining products that genuinely improve hair health

Nice to have:

(Strongly preferred) Background as a hairstylist, trichologist, or hair health expert
(Strongly preferred) Experience managing or growing social media channels or brands

Benefits:

Benefits: Paid time off + fully paid healthcare, vision, and dental after 90 days

Orca Brands

ORCA Brands is a product-led consumer brand group based in the United States. We build, scale, and operate high-performance eCommerce brands designed for long-term growth.Our focus is simple: create better products, build stronger systems, and raise the standard of execution. We invest in innovation, disciplined operations, and continuous product improvement to develop brands that not only grow, but last.As we scale, we prioritise building teams that thrive on ownership, high standards, and clear expectations. Growth brings complexity, and we believe that strong systems and leadership are what enable companies to break through ceilings and reach the next level.At ORCA Brands, we’re committed to building products and a company that stand the test of time.

Founded in 2016

El Segundo, California, USA

17 employees (5 in marketing)

orca-brands.com